For Maurizio Cattelan: All, the Guggenheim Creates Its First Mobile App

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FOR MAURIZIO CATTELAN: ALL, THE GUGGENHEIM CREATES ITS FIRST MOBILE APP

Filmmaker John Waters Emcees App Featuring Exclusive Behind-the-Scenes Footage of the Unique Installation and More Than 30 Videos with Artists, Critics, Curators, Gallerists, Conservators, and Engineers

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(NEW YORK, NY – November 3, 2011) –– For the first time, the Solomon R. Guggenheim Museum has produced a mobile app to accompany an exhibition. The app Maurizio Cattelan: All accompanies the major exhibition of the same name, on view at the Guggenheim from November 4, 2011, to January 22, 2012.

The interactive, multiplatform app, developed with a technology platform enabled by Toura, offers both museum visitors and users off-site an enhanced experience of the exhibition that includes dramatic views of the Guggenheim installation, texts about the works, and video commentary by many of the artist’s key collaborators. Join filmmaker John Waters as he introduces the app and its sections, which feature exhibition curator Nancy Spector, Deputy Director and Chief Curator of the Solomon R. Guggenheim Foundation, who examines Cattelan’s oeuvre; exhibition engineers and artwork conservators as they tell the story of how the extraordinary installation was created; and more than 20 video interviews with Cattelan’s friends and associates, some shot by the subjects themselves.

A key feature of the Maurizio Cattelan: All app is an interactive interface using detailed shots of the exhibition model that allows users to zoom in on the installation from four different perspectives, scrolling through and examining works in closer detail. By tapping on individual artworks, users can read in-depth commentary as well as listen to audio of Cattelan’s reflections on his works read by Waters.

Exclusive footage of Cattelan’s works being installed in the museum’s rotunda is also included, as well as conversations with the Guggenheim conservators and technicians who created the armatures for the artworks and oversaw the installation process. Other contributors include critic Vince Aletti; artist Carsten Höller; curators Francesco Bonami, Germano Celant, Bice Curiger, Massimiliano Gioni, and Chrissie Iles; and gallerists Marian Goodman, Massimo De Carlo, and Emmanuel Perrotin.

As a bonus feature, the app contains selections from issues of Cattelan’s new magazine, Toilet Paper, plus a preview of its latest edition, which was created on the occasion of the retrospective. The magazine’s highly constructed images and videos, which appear sans text, delve into sublimated perversions and unconscious desires, hopscotching genres as wide-ranging as spirit photography, fashion shoots, Japanese horror films, and corporate annual reports.

The app is available on iPhone, iPad, and Android, $3.99 for phone and $5.99 for tablet, at guggenheim.org/cattelan-app. During the first week of the exhibition, November 4–11, 2011, the app is available for a special discounted price—$1.99 phone and $3.99 tablet. With museum admission, visitors may use the app on tablets at stations in two locations.

The exhibition Maurizio Cattelan: All is the first retrospective of the internationally acclaimed artist’s work. Hailed simultaneously as a provocateur, prankster, and tragic poet of our times, Maurizio Cattelan (b. 1960, Padua, Italy) has created some of the most unforgettable images in recent contemporary art. Maurizio Cattelan: All brings together some 130 works—examples of virtually everything the artist has produced since 1989—and presents them en masse, strung seemingly haphazardly from the oculus of the museum’s rotunda in a site-specific installation. In addition to the app, the exhibition is accompanied by a fully illustrated catalogue conceived as a play on the traditional catalogue raisonné, featuring nearly every work of Cattelan’s from the late 1980s to the present accompanied by interpretive entries. In conjunction with the exhibition, a new edition of Cattelan’s magazine Toilet Paper, featuring photographs created collaboratively by Cattelan and Pierpaolo Ferrari, will also be presented.

The Leadership Committee for Maurizio Cattelan: All is gratefully acknowledged.

VISITOR INFORMATION
Admission: Adults $18, students/seniors (65+) $15, members and children under 12 free. Admission includes an audio tour of highlights of the Guggenheim’s permanent collection, as well as of the museum building, available in English, Spanish, French, German, and Italian.

Museum Hours: Sun–Wed, 10 am–5:45 pm; Fri, 10 am–5:45 pm; Sat, 10 am–7:45 pm; closed Thurs. On Saturdays, beginning at 5:45 pm, the museum hosts Pay What You Wish. For general information, call 212 423 3500, or visit the museum online:
guggenheim.org
twitter.com/guggenheim
facebook.com/guggenheimmuseum
youtube.com/guggenheim
flickr.com/guggenheim_museum
foursquare.com/guggenheim

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#1210
November 3, 2011

FOR ADDITIONAL INFORMATION CONTACT
Betsy Ennis, Director, Media and Public Relations
Lauren Van Natten, Associate Director, Media and Public Relations
Solomon R. Guggenheim Museum
212 423 3840
pressoffice@guggenheim.org

TOURA
Toura is a provider of smartphone and tablet-based mobile applications for content creators and their customers around the world. Toura mobile applications entertain and expose consumers to a broad range of content experiences, including travel and tour attractions, news and information, entertainment and more. Toura is headquartered in New York and has operations across the United States and Europe. Visit http://toura.com and follow @touramobile.

TOURA MEDIA CONTACT
Christina Daigneault, 917-207-4686, Media@OrchardStrategies.com