Distinguished jury to select videos from YouTube global community for
presentation at Guggenheim museums worldwide on October 21, 2010
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(NEW YORK, NY; and SAN BRUNO, CA – June 14, 2010) — The Solomon R.
Guggenheim Foundation, together with YouTube, the world’s largest online
video community, today announced the launch of YouTube Play. A Biennial
of Creative Video. A collaboration with HP, YouTube Play was conceived to
discover and showcase the most exceptional talent working in the ever-expanding
realm of online video. Open to the global online community,YouTube Play is the most inclusive international search for new creative video.
A jury of experts comprising celebrated figures from the worlds of art, design,
film, and entertainment will select up to 20 videos submitted from around the
world to be presented at the Solomon R. Guggenheim Museum on October 21,
2010, with simultaneous presentations at the Guggenheim museums in Berlin,
Bilbao, and Venice. The works will also be available to a worldwide audience on
the special YouTube Play channel at youtube.com/play.
“The Guggenheim, YouTube, and HP share a view that creative online video is one of the most compelling and innovative opportunities for personal expression today,” said Richard Armstrong, Director of the Solomon R. Guggenheim Foundation and Museum. “The project team came together to inspire and encourage the creation and celebration of this art form. YouTube Play demonstrates this is within the reach of anyone who uses a computer and has access to the Internet.”
“With this online global initiative, we’re not looking for what’s ‘now,’ we’re looking for what’s next,” said Nancy Spector, Deputy Director and Chief Curator of the Guggenheim Foundation. “In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video. This collaborative project with YouTube and HP will highlight some of the most innovative work being produced today and will draw on the Guggenheim’s ongoing commitment to new media.”
“YouTube has redefined media culture by changing the way the world creates, distributes, and watches video,” said Ed Sanders, Senior Marketing Manager at YouTube. “By collaborating with the Guggenheim and HP, it is our desire to recognize and celebrate the originality and innovation of our vast community of creators in every corner of the globe and to elevate creative video to a new art form.”
In 2009, the YouTube Symphony Orchestra gave everyone with access to the Internet a chance to play in Carnegie Hall, and in 2007, the CNN/YouTube debates gave everyone a chance to ask a question of U.S. presidential candidates. With YouTube Play, YouTube is now expanding upon the traditional curatorial process in a way that gives every video creator a shot at international artistic recognition.
“The power of YouTube and the reputation of the Guggenheim form the perfect stage for the artistic expression possible on PCs,” said Tracey Trachta, Director of Marketing Communications Initiatives, Personal Systems Group, HP. “HP is moved by the imagination of digital artists, and we want to encourage the creation, sharing and appreciation of online video as an art form.”
Upload Creative Video
The goal of this unprecedented project is to discover and celebrate work that
expands the notion of what video can be. Submissions may include any form
of creative video, including art, animation, motion graphics, narrative and
non-narrative work, or entirely new art forms. YouTube Play hopes to attract
innovative, original, and surprising videos from around the world, regardless
of genre, technique, background, or budget. Participants can be art students
or amateur video makers as well as creative professionals.
To help video creators generate the best possible submissions, the YouTube Play channel will post HP Make tutorials, featuring editing, sound, and other video-making techniques.
How to Participate
Participants are invited to submit new or existing videos created within the
last two years to a YouTube Play channel at youtube.com/play. The maximum
running time for a video is ten minutes. Each participant will be asked to
provide a written statement regarding his or her work. Only one video per
participant will be considered. The deadline for submission is July 31, 2010,
12:00 p.m., Pacific Time, 3:00 p.m., Eastern Standard Time.
Selection Process
The Guggenheim will identify up to 200 videos which will be viewable on theYouTube Play channel at youtube.com/play. From the 200, up to 20 videos
will be selected by a jury of experts, comprised of distinguished artists,
filmmakers, designers, and musicians, to be presented at the Guggenheim
Museum in New York during a special event on October 21, 2010.
Public Presentation
The creators of the jury-selected videos will be invited to participate in the
October 21 event in New York, and the videos will be on view to the public
from October 22 through 24 in the Tower 2 Gallery of the museum. The video
presentations will also be available to a worldwide audience on the YouTube
Play channel at youtube.com/play. In addition, the selected videos will be on
view at the Deutsche Guggenheim, Berlin; the Guggenheim Museum Bilbao;
and the Peggy Guggenheim Collection, Venice.
About the Solomon R. Guggenheim Foundation
Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to
promoting the understanding and appreciation of art, primarily of the modern
and contemporary periods, through exhibitions, education programs, research
initiatives, and publications. Currently the Solomon R. Guggenheim
Foundation owns and operates the Guggenheim Museum on Fifth Avenue in
New York and the Peggy Guggenheim Collection on the Grand Canal in
Venice, and provides programming and management for the Guggenheim
Museum Bilbao. The Deutsche Guggenheim in Berlin is the result of a
collaboration, begun in 1997, between the Guggenheim Foundation and
Deutsche Bank. In 2013, the Guggenheim Abu Dhabi, a 452,000-square-foot
museum of modern and contemporary art designed by Frank Gehry, will open
on Saadiyat Island, adjacent to the main island of Abu Dhabi city, the capital
of the United Arab Emirates.
About YouTube
YouTube is the world’s largest online video community, allowing millions of
people to discover, watch, and share originally created videos. YouTube
provides a forum for people to connect, inform, and inspire others across the
globe and acts as a distribution platform for original-content creators and
advertisers large and small. YouTube, LLC is based in San Bruno, California,
and is a subsidiary of Google Inc.
About HP
HP creates new possibilities for technology to have a meaningful impact on
people, businesses, governments, and society. The world’s largest technology
company, HP brings together a portfolio that spans printing, personal
computing, software, services, and IT infrastructure to solve customer
problems. More information about HP (NYSE: HPQ) is available at hp.com.
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June 14, 2010
FOR ADDITIONAL INFORMATION CONTACT
Solomon R. Guggenheim Museum
Betsy Ennis / Eleanor Goldhar
212 423 3840
youtubeplayPR@guggenheim.org
Google
Aaron Zamost
press@google.com
HP
Steve Biondolillo
steve.biondolillo@ar-edelman.com
(650) 520-4289
For more information on YouTube Play go to YouTube.com/Play
For publicity images go to http://www.guggenheim.org/new-york/press-room/images
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