The Solomon R. Guggenheim Foundation Announces License with Visconti

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Visconti to Offer Luxury Pens Under Guggenheim Museum Name

(New York, May 22, 2006). The Solomon R. Guggenheim Foundation today announced a new licensing agreement with Visconti, the Florence-based manufacturer of celluloid foundation pens and other luxury writing instruments.

Visconti will design, manufacturer, and sell a collection of contemporary pens and pen sets under the world-renowned Guggenheim Museum name. The pen sets will include high-end pens offered at various price points, as well as limited edition and special commemorative items. Senior members of the Guggenheim’s staff will review and approve all aspects of Visconti’s design and execution. Royalties received from sale of the pens will be used to further the Guggenheim’s educational mission.

Headquartered in New York, the Guggenheim Foundation oversees museums in New York, Venice, Bilbao, Berlin and Las Vegas. It is known throughout the world for its extraordinary collections of modern and contemporary art, the landmark buildings it has commissioned, and the critically acclaimed exhibitions it has mounted since its founding in 1937.

Among pen manufacturers, Visconti is a worldwide leader in quality and design. While many of its celluloid fountain pens are hand crafted in Florence using a variety of precious materials, Visconti is also known for technical innovations in its field. In addition to producing its own products, the company acts as manufacturer for a number of other leading brands.

The Visconti collaboration will draw its inspiration from the Guggenheim’s contemporary style and innovative spirit. Anthony Calnek, the Guggenheim’s Deputy Director for Communications and Publishing, called the collaboration a natural for his institution. “In Visconti, we have a partner that is committed to visual beauty and exceptional quality,” he said. “We are looking forward to a strong relationship.”

Visconti’s new Guggenheim Museum Pens will be available to the public at a prestigious specialty stores and retail establishments, including Saks, Neiman Marcus, and Bloomingdales, beginning in 2007.

May 22, 2006

Maria Pallante-Hyun

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