Guggenheim Selects New Site for BMW Guggenheim Lab Berlin

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Guggenheim Selects New Site for BMW Guggenheim Lab Berlin


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January 25, 2012

Following careful consideration, the Solomon R. Guggenheim Museum has selected a new site for the BMW Guggenheim Lab Berlin, the combination think tank, public forum, and community center that will operate in Berlin from May 24 to July 29, 2012, as part of a nine-city, six-year tour. Berlin is the second stop for the Lab, following its successful inaugural run in New York City last fall.

The new site is in Kreuzberg, a Berlin neighborhood known for its engagement with social action and public art, and is centrally located on an expansive lot at the corner of Cuvrystrasse and Schlesische Strasse, along the River Spree. Visible from Berlinʼs landmark Oberbaumbrücke Bridge, the site is accessible from the Schlesisches Tor U-Bahn Station. The 8,400-square-meter lot will be able to accommodate a broad range of free public programming currently being developed by the Berlin Lab Team. While considering the move to this new site, the BMW Guggenheim Lab was in close contact with several key local stakeholders.

The Berlin Lab Team is formed by José Gómez-Márquez, program director for the Innovations in International Health Initiative at the Massachusetts Institute of Technology, Boston; architect and engineer Carlo Ratti, who practices in Italy and directs the SENSEable City Lab at the Massachusetts Institute of Technology, Boston; Berlin-based artist Corinne Rose, who works with photography and video and teaches at the Bern University of the Arts, Switzerland; and Rachel Smith, principal transport planner with AECOM, based in Brisbane, Australia. The BMW Guggenheim Lab Berlin is curated by Guggenheim curator Maria Nicanor.

The size and accessibility of the site will provide an ideal backdrop for the Lab Team to develop programs, workshops, and other events and for participants to share, discuss, and develop ideas relating to urban life. The programming, all relating to the theme of Confronting Comfort, will focus on four main areas: Empowerment Technologies; Dynamic Connections; Urban Micro-Lens; and the Senseable (SENSEable) City.

The programs are being designed to directly and proactively engage residents from throughout Berlin, as well as visitors from around the world, and will address ideas and issues of particular relevance to the city. In addition, the BMW Guggenheim Lab website extends the reach of the Lab to a global online community through its interactive Urbanology game, multimedia, and Lab | Log, the projectʼs official blog and travel diary.

Press Contacts:
Adriana Ellerman
häberlein & mauerer
+49 89 381 08-237
Adriana.Ellermann@haebmau.de

Tina Vaz/Betsy Ennis
Solomon R. Guggenheim Museum
212 423 3840
bmwguggenheimlab@guggenheim.org

Thomas Girst
BMW Group
+49 89 382 20067
thomas.girst@bmw.de

January 25, 2012
#1226/BGL11