BMW Guggenheim Lab Website Launches

BMW Guggenheim Lab

With the inaugural BMW Guggenheim Lab opening in New York on August 3, the official project website,, launched on Friday, July 8. The go-to resource for information and updates about the Lab, the website includes behind-the-scenes videos, vision statements from the Lab Advisory Committee, profiles of the Lab Team New York, a calendar of events, and more.

Taking its cue from the Lab’s theme Confronting Comfort—exploring notions of individual and collective comfort and the urgent need for environmental and social responsibility—the initial programming schedule includes an interactive installation, tours, workshops, discussions, performances, film screenings, and informal gatherings. The online calendar will be updated as new events are added. All events are free and open to the public.

In addition to providing information about the BMW Guggenheim Lab, the website serves as a platform for sharing and exchange that extends the Lab’s physical experience, connecting people worldwide in thoughtful discussion about current issues and ideas and experiments generated by the Lab.

To view the newly launched website, visit

Join the conversation on Twitter with @BMWGuggLab and use #BGLab.

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