"Follow Your Bliss": Reflections on 30 Years of Photographing the Guggenheim
Contemporary Art:
South and
Southeast Asia
Mix Perspectives. Amplify Voices. Propel Ideas. Guggenheim UBS MAP Global Art Initiative.



- The Solomon R. Guggenheim Museum, New York, exterior view. Photo: David Heald © The Solomon R. Guggenheim Foundation
- The Solomon R. Guggenheim Museum, New York, night view. Photo: David Heald © The Solomon R. Guggenheim Foundation
- The Guggenheim Museum Bilbao. Photo: David Heald © The Solomon R. Guggenheim Foundation
- The Guggenheim Museum Bilbao. Photo: David Heald © The Solomon R. Guggenheim Foundation
- Installation view: The Art of the Motorcycle, Solomon R. Guggenheim Museum, New York, June 26–September 20, 1998. Photo: David Heald © The Solomon R. Guggenheim Foundation
David Heald, Director
of Photographic Services and Chief Photographer, recently completed thirty years
at the Guggenheim. To mark this milestone, Associate Web Editor Gregory Gestner
sat down with Heald to discuss his most memorable moments, favorite exhibitions,
challenges of the job, and what the future holds.
David Heald, Director of Photographic Services and Chief Photographer, Solomon R. Guggenheim Foundation. Photo: Luis Morales
What are your main
responsibilities as Director of Photographic Services and Chief Photographer?
How has your job changed over the years?
Our main responsibility, of course, is photographing the
collection.
We keep extensive records that go back into film, well before my time,
close to when the Solomon R. Guggenheim Foundation was founded in 1937.
We also document exhibitions, photograph them
as they are installed, and, in many cases, photograph artworks that are on
loan to us. Works that are being conserved or restored are photographed before, during, and after treatment.
Being
the Guggenheim, my department has a special interest in architectural
photography. We photograph the Frank Lloyd Wright building in New York
often, and have created architectural views at all of the other
Guggenheim sites as well. We also work on location at collectors' homes,
or off-site for special books and exhibitions, such as our recent Frank Lloyd Wright retrospective, for which we shot at a number of iconic sites in Wisconsin, including Taliesin East and the Jacobs House I in Madison.
My staff consists of two other people, and we are about to hire
an
additional person to manage our fast-expanding database of
high-resolution digital media assets. This is interesting because it
reflects the extent of the ongoing digitization of our content and
intellectual property, and the necessity of having a new type of staff.
The whole world of digital media assets has exploded into a beast that
everyone is trying to understand: how to search, how to conserve, how to
maintain, how to access, how to deliver. Because we are a visual arts
organization, it is essential that we pay attention to managing these
assets.
What is your training,
and how did you end up at the Guggenheim?
I have a bachelor's degree from Case Western Reserve University in Cleveland, and
that's where I really got interested in creative photography. My degree is
in American Studies, which for me was really a combination of photography and art history.
About a year after I graduated, I was thinking about going to
graduate
school for photography, but at the time it wasn't such a clear path as
it is now, and an opportunity to work in the photo studio of the
Cleveland Art Museum came
along. I worked there for seven years. I started out in the dark rooms,
printing black-and-white contact prints from 8x10 negatives of collection
objects. The Cleveland Art Museum has a remarkable collection, and it was a
very
interesting time to be working there. The director, Sherman Lee, was a
celebrity in the art world and a renown scholar of Asian art.
Throughout the period I was working there, the museum was
acquiring extraordinary Chinese and Japanese paintings, ancient sculpture from
India, and major works from all periods of Western art. All of these amazing objects came
through the photo studio.
For me, it was like attending graduate school, both for the history of
art, and for learning technical skills in the studio—working with large-format cameras, lighting sculpture, and all the nuts and bolts of being a museum
photographer. I think my starting
salary was $7,000 a year.
I was hired at the Guggenheim in 1981 as an associate
photographer. The head of the department retired a few years later, I was promoted to his position.
What
do you think is unique about working at the Guggenheim as opposed to
other museums? Has working here informed your personal creative work?
When I was hired by the Guggenheim in 1981, in addition to
my professional duties, I was also pursuing my own creative work—mostly
landscapes and portraits in large-format black and white. After coming here, I became very
interested in architectural photography, specifically because creating new
views of the building was one of my primary responsibilities.
It was new to me and was a really compelling aspect of the job. If you look at
the photography studios at most of the major museums in the U.S., very few
specialize in architectural shooting the way we do. Yes, of course they photograph their buildings, or the
galleries
and interior spaces, or when there is a renovation or an addition, but
here we have a truly iconic architectural masterpiece to
work with. And that's noteworthy,
because it highlights what many have said, which I believe is quite true: that
the most important single work of art in the Guggenheim collection—and we have
some important and extraordinary works here—is the Frank Lloyd Wright building.
So the Guggenheim is unique in that way.
How have changes in
technology affected how you approach your job?
It's been an interesting time to be a photographer in
any field. When I started out in Cleveland, we were shooting 8x10
transparencies. When I came to the Guggenheim, we were shooting smaller, 4x5
transparencies, but it was still a view camera, all film technology until the
early 2000s. I think we got our first digital camera here around 1999 and we went
all digital in 2005. I saw the world of film-based photography gradually disappear
at the professional and then the amateur level. And that's been an incredible
challenge. The photographer's work of seeing and being sensitive to light, form,
and composition are still very much the same, but with the addition of the medium of digital sensors
and pixels. How we're delivering, archiving, and manipulating the results have all changed rather dramatically.



- Installation view: Matthew Barney: The Cremaster Cycle, Solomon R. Guggenheim Museum, New York, February 21–June 11, 2003. Photo: David Heald © The Solomon R. Guggenheim Foundation
- Installation view: Ellsworth Kelly: A Retrospective, Solomon R. Guggenheim Museum, New York, October 15, 1996–January 15, 1997. Photo: David Heald © The Solomon R. Guggenheim Foundation
- Installation view: Maurizio Cattelan: All, Solomon R. Guggenheim Museum, New York, November 4, 2011–January 22, 2012. Photo: David Heald © The Solomon R. Guggenheim Foundation
- Princess Diana, Frank Gehry, and Thomas Krens (far right), with models of the Guggenheim Museum Bilbao at the Peggy Guggenheim Collection, Venice. Photo: David Heald © The Solomon R. Guggenheim Foundation
- Taliesin III, Spring Green, Wisconsin, view of the Hill Tower. Photo: David Heald © The Solomon R. Guggenheim Foundation
Which Guggenheim photograph by David Heald is your favorite? Share with us on Facebook.
What have been some
of the most challenging and memorable exhibitions to photograph?
The Nam June Paik show was a tough nut to crack. It
was toward the end of his life, and it was all video art. We were not shooting
digital then, and it was difficult to get the highlights of a TV screen or the
detail on it that you might get with the surroundings. Digital photography has
made that kind of challenge much easier.
The Art of the Motorcycle was a great project. My
department was very involved shooting bikes for the catalogue. We brought in over
30 bikes owned by various collectors to the studio to photograph. When we
started, we created a style of treating motorcycles as sculptures, for example, using a light,
neutral background; details of significant aspects of each bike; and different
views. It now seems kind of normal, but it's because of that project. Before
then, motorcycle books featured a typical commercial style, with
attractive young women on the bikes, a black background, etc. But after The Art of the Motorcycle,
you began to see a lot of imitators of our style of photography, and you still
do today.
Matthew Barney: The Cremaster Cycle was very intensive. When the artist is still alive,
it becomes a collaborative process with the Guggenheim and the artist, and we
get
heavily involved with photographing the process of the installation,
often showing the artist at work with Guggenheim staff. Most recently
that has been very true for the
exhibitions of Maurizio Cattelan, Cai Guo-Qiang, and Lee Ufan.
Is there a particular
artist that you remember that was the most colorful or fun to work with? Most
difficult?
I've had the good fortune of shooting portraits of and working with Roy
Lichtenstein, Robert Raushenberg, James Rosenquist, among many others.
An artist I fondly remember working with is Ellsworth
Kelly, whom I met when we worked on the catalogue for his retrospective. He is a
wonderful man, and a great artist.
We were photographing a number of works in his own collection at his
studio in upstate New York, over a period of 4–5 days. He was very generous
with his time, quite interested in the process of photography, and very
particular about the details of how his work would be reproduced. He took us to
lunch each day, and we had great conversations about art and being a creative
artist. It was a privilege to work
with him.
You photographed the
Guggenheim Museum Bilbao for its opening in 1997, the results of which became a book. What was
that experience like?
I think that building was a major achievement by Frank
Gehry. I can still remember seeing it for the first time coming from the
airport, thinking, this is just extraordinary. It has Presence. And of course,
it is very photogenic. I was photographing it as construction was being
completed,
because we wanted the book to come out when the museum opened. There
was still a lot of construction going on, and I was trying
to make it look like it was finished, pristine, even though it wasn't. Not so
easy. Armies of cleaning
staff would come in during the day because the big Richard Serra piece
was already installed, which was covered to
keep out the dust, and they would mop the floors to keep the dust
levels down while all this finishing and detail work went on. The exterior views were
easier. There's a shot of the facade of one of the galleries from that first
shoot, before they installed a gate on the ground, that I particularly like. A memorable project and moment in all
ways!
In 1995, I was in Venice
photographing the Peggy Guggenheim Collection, and [former director] Thomas
Krens was there with Frank Gehry, holding a press conference on the Guggenheim
Museum Bilbao, which was under construction at the time. I finished my work, took some
vacation time, and when I returned to Venice for one last night, I got a call
from the director of the Peggy Guggenheim Collection: "We need you to photograph a special event tonight. Princess
Diana is coming for a reception, and could you be the photographer please? You
will be one of two photographers allowed in to the event." It turned out to be an intimate
reception in the beautiful sculpture garden,
with numerous dignitaries in attendance.
Princess Diana had the most genuine and gracious smile. Tom Krens and Frank Gehry gave her a
tour of the Bilbao site model. It was a totally unexpected and poignant moment
as she died two years later just before the Bilbao museum opened.
What is your favorite
part of the job?
As a photographer, the most interesting part is having
three-dimensional objects in front of the camera as opposed to paintings or
works on paper. Shooting sculpture is where you really bring your craft or
skill to the table. Objects that immediately come to mind are our great
early
modern sculptures, which came into the collection in the
1950s—Brancusi, Calder, Giacometti—really just gorgeous, classical
object
photography.
And of course, shooting architectural views of the building and exhibitions have to be standouts. Those two things, and location
projects such as photographing Taliesin for the Frank Lloyd Wright show.
Architectural photography is my real passion, and I get to do it regularly for
this remarkable institution. "Follow your bliss," as they say. It also helps to have great subject
matter!
After 30 years, how
do you keep seeing—and photographing—the museum in a fresh way?
I still feel there are views that we haven't quite achieved.
And it's always good to refresh. When I'm photographing the building, I must
say, even when I was shooting the recent John Chamberlain exhibition, I was finding
views that I hadn't already done. They are often refinements on aspects that
I've seen before, but it's such an extraordinary building—what keeps it fresh
is that the design of the building itself is remarkable. It's almost as if you are dealing with,
when you visualize all the ramps of the spiral in the rotunda and all the
angles, an infinite subject. Light itself is
always the key. Some views are obviously
more powerful than others, and occasionally, new technology such as super-wide
lenses make it possible to do really interesting views, that kind of thing . . . but
I'm still discovering views, thirty years later! Which doesn't say so much about me as a photographer, but is
certainly a testament to Frank Lloyd Wright. The building is a masterpiece.








