The Guggenheim's First Mobile App Now Available
Contemporary Art:
South and
Southeast Asia
Mix Perspectives. Amplify Voices. Propel Ideas. Guggenheim UBS MAP Global Art Initiative.
On
the occasion of the exhibition Maurizio
Cattelan: All, on view November 4, 2011–January 22, 2012, the
Guggenheim has produced its first mobile app. Available on iPhone, iPad,
and Android, the app includes dramatic views of the Guggenheim installation,
texts about the works, and video commentary by many of the artist’s key
collaborators.
Filmmaker
John Waters introduces the app and its sections, which feature exhibition
curator Nancy Spector, who examines Cattelan’s oeuvre; exhibition
engineers and artwork conservators as they tell the story of how the
extraordinary installation was created; and more than 20 video interviews with
Cattelan’s friends and associates, some shot by the subjects themselves.
A key feature of the app is an interactive interface using detailed shots of
the exhibition model that allows users to zoom in on the installation from four
different perspectives, scrolling through and examining works in closer detail.
By tapping on individual artworks, users can read in-depth commentary as well
as listen to audio of Cattelan’s reflections on his works read by Waters.
Exclusive footage of Cattelan’s works being installed in the museum’s rotunda
is also included, as well as conversations with the Guggenheim conservators and
technicians who created the armatures for the artworks and oversaw the
installation process. Other contributors include critic Vince Aletti; artist
Carsten Höller; curators Francesco Bonami, Germano Celant, Bice Curiger,
Massimiliano Gioni, and Chrissie Iles; and gallerists Marian Goodman, Massimo
De Carlo, and Emmanuel Perrotin.
During the first week of the exhibition, November 4–11,
2011, the app is available for a special discounted price—$1.99 phone and $3.99
tablet. With museum admission, visitors may use the app on tablets at stations
in two locations.






