The Guggenheim's First Mobile App Now Available
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the occasion of the exhibition Maurizio
Cattelan: All, on view November 4, 2011–January 22, 2012, the
Guggenheim has produced its first mobile app. Available on iPhone, iPad,
and Android, the app includes dramatic views of the Guggenheim installation,
texts about the works, and video commentary by many of the artist’s key
Filmmaker John Waters introduces the app and its sections, which feature exhibition curator Nancy Spector, who examines Cattelan’s oeuvre; exhibition engineers and artwork conservators as they tell the story of how the extraordinary installation was created; and more than 20 video interviews with Cattelan’s friends and associates, some shot by the subjects themselves.
A key feature of the app is an interactive interface using detailed shots of the exhibition model that allows users to zoom in on the installation from four different perspectives, scrolling through and examining works in closer detail. By tapping on individual artworks, users can read in-depth commentary as well as listen to audio of Cattelan’s reflections on his works read by Waters.
Exclusive footage of Cattelan’s works being installed in the museum’s rotunda is also included, as well as conversations with the Guggenheim conservators and technicians who created the armatures for the artworks and oversaw the installation process. Other contributors include critic Vince Aletti; artist Carsten Höller; curators Francesco Bonami, Germano Celant, Bice Curiger, Massimiliano Gioni, and Chrissie Iles; and gallerists Marian Goodman, Massimo De Carlo, and Emmanuel Perrotin.
During the first week of the exhibition, November 4–11, 2011, the app is available for a special discounted price—$1.99 phone and $3.99 tablet. With museum admission, visitors may use the app on tablets at stations in two locations.