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If you are a regular visitor to, you may have noticed a recent subtle yet distinct change to the website. As part of a larger institutional rebranding, a new, brighter web palette of colors has been introduced as well as a new black-and-white logo treatment. This new branding now extends to many of the Guggenheim Foundation’s various communication channels, from marketing and press materials to brochures and stationery.

Additionally, the site’s right-hand column recommending additional content has been redesigned in order to allow for more images and cleaner presentation, providing direct access to events and ticketing as well as encouraging visitors to engage with unique web content.