The Guggenheim, as Seen in Touchstone Pictures' "When in Rome"

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Harold Loeb, Broom 1, no. 3, 1923

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When in Rome

Kristen Bell stars in When in Rome, opening in theaters January 29, as an ambitious young New Yorker who is disillusioned with romance. On a whirlwind trip to Rome, she defiantly plucks magic coins from a fountain of love, inexplicably igniting the passion of those who threw them in: a sausage magnate (played by Danny Devito), a street magician (Jon Heder), an adoring painter (Will Arnett), and a self-admiring model (Dax Shepard). But when a charming reporter, played by Josh Duhamel, pursues her with equal zest, she’s not sure if his love is the real thing. Filming occurred during the Guggenheim's special exhibition Cai Guo-Qiang: I Want to Believe (Cai's installation, Head On, 2006, can be seen in the photo above).

For more information on the movie, visit WhenInRome-TheMovie.com.

The Solomon R. Guggenheim Museum, New York, as seen in When in Rome. Photo: Myles Aronowitz © Touchstone Pictures