The Guggenheim, as Seen in Touchstone Pictures' "When in Rome"

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Harold Loeb, Broom 1, no. 3, 1923

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When in Rome

Kristen Bell stars in When in Rome, opening in theaters January 29, as an ambitious young New Yorker who is disillusioned with romance. On a whirlwind trip to Rome, she defiantly plucks magic coins from a fountain of love, inexplicably igniting the passion of those who threw them in: a sausage magnate (played by Danny Devito), a street magician (Jon Heder), an adoring painter (Will Arnett), and a self-admiring model (Dax Shepard). But when a charming reporter, played by Josh Duhamel, pursues her with equal zest, she’s not sure if his love is the real thing. Filming occurred during the Guggenheim's special exhibition Cai Guo-Qiang: I Want to Believe (Cai's installation, Head On, 2006, can be seen in the photo above).

For more information on the movie, visit

The Solomon R. Guggenheim Museum, New York, as seen in When in Rome. Photo: Myles Aronowitz © Touchstone Pictures