On October 21, the top videos selected by the YouTube Play jury were revealed and celebrated at the Guggenheim Museum in New York. The videos, which can be viewed on youtube.com/play, were presented at the Guggenheim Museums in New York, Bilbao, Berlin, and Venice on October 22–24, 2010. They made up the ultimate YouTube playlist: a selection of the most unique, innovative, groundbreaking video work being created and distributed online. Read about the artists below.
Auspice, 2010Bryce Kretschmann (b. 1974, California; lives in Newark, New Jersey)
Bryce Kretschmann was born in California in 1974 and currently lives in Newark, New Jersey. He dropped out of high school to work as a computer repair tech and now freelances in graphic arts. His creative pursuits mostly center around electronic music, percussion, and an unreasonable interest in jaw harps. Since 1992, he's hosted a music program at the longest-running freeform radio station in the U.S., New Jersey's WFMU.
Bear Untitled – D.O. Edit, 2010Christen Bach (b. 1978, Kolding, Denmark; lives in Berlin)
Berlin-based and Denmark-born animator Christen Bach developed the video Bear Untitled in a larky, two-day project that unexpectedly developed a following on blogs and Twitter. Bach experimented with GraphicsGale, making what were, as he describes, “really strange small-pixelated animations.” Bear Untitled is a dark tale of love and loss between animals. Returning to the medium of eight-bit pixel animation, which Bach had not used since the early 90s, the video consists of an emotional conversation executed in cold, monotonous voices. Bach collaborated with producer/musician Henrik Sjorslev on sound design for the work.
Bach recently returned to Copenhagen to work as a supervising compositor on the children’s film Tigre og Tatoveringer. He is the owner of Rock 'N' Roll Animation, a company specializing in animation, SFX, and compositing clips for films, the Internet, and TV.
Bathtub IV, 2009Keith Loutit (b. 1973, Melbourne; lives in Coogee, Australia)
Sydney photographer and filmmaker Keith Loutit garnered widespread Internet and media attention following the release of his Bathtub series of short films, which transform both iconic and familiar Sydney scenes into miniature wonderlands. Known as the pioneer of the tilt-shift/time-lapse technique, Loutit was the first to recognize how time and focus combine to support the powerful illusion of miniaturization in film. In his scaled down and sped up realities, real world subjects become their miniature counterparts. Boats bob like toys in a bathtub, cars race like slot cars, and crowds march as toy armies. Loutit's aim is create a sense of wonder in our surroundings by, as he states, "challenging people's perceptions of scale, and helping the viewer to distance themselves from places they know well."
Birds on the Wires, 2009Jarbas Agnelli (b. 1963, São Paulo)
In just ten hours, São Paulo-based artist Jarbas Agnelli created the Internet phenomenon Birds on the Wires. His initial idea came from a photograph in a newspaper of birds on power lines. He then created a piece of music using the exact position of the birds on the wires as the placement of notes on a treble clef music staff, arranging the composition with a mix of Garritan Personal Orchestra and EastWest Quantum Leap samples of flute, oboe, clarinet, bassoon, vibraphone, and strings. By taking his musical cues directly from the natural placement of the birds, it is almost as if the birds "compose" the melody themselves. In fact, Agnelli insists that he is only an arranger—to him, the creation of the music belongs to the birds.
Agnelli's work frequently engages both music and moving image; another piece he completed for Brazil's fnac stores coaxes well-known motion picture musical themes out of a row of clicking jewel cases. Following this philosophy at his production house, AD Studio, musicians work alongside animators and designers. He finds the Internet a way to disseminate new ideas: "the Internet is here to save us all from mediocrity," he notes.
Birdy Nam Nam – The Parachute Endings, 2009Steve Scott (Director) and Will Sweeney (Art Director and Illustration)
There are three overlapping visions at the heart of The Parachute Endings: French DJ collective Birdy Nam Nam, London-based animation director and illustrator Steve Scott (b. 1970, London), and Will Sweeney (b. 1973, London), a cult artist also from London. The result of their collaboration is a hyperkinetic update of old cartoons, comics, and science fiction films, rendered in a neon palette straight out of Tron.
Sweeney, who graduated from London’s Royal College of Art in 1998, divides his time between commercial work, his t-shirt label Alakazam, and worldwide exhibitions of his art. He has worked as a freelance illustrator for magazines like Dazed & Confused and The Face, and has produced work for the fashion brand Silas and Maria. He is also the author and illustrator of the comic Tales from Green Fuzz. Since 1999, Steve Scott has directed commercials for the likes of Channel Four, Volvo, Kodak, Sky and Comic Relief.
Deuce, 2010Monica Cook (b. 1974, Dalton, Georgia; lives in Brooklyn, New York)
Monica Cook, a painter and filmmaker originally of Dalton, Georgia, graduated from the Savannah College of Art and Design in 1996. In 2004, she completed a residency at the School of Visual Arts in New York, where she now lives and works. Her stop-motion animation video deuce portrays an awkward encounter between a man and a woman that triggers their individual fantasies. Exceptional are the subtleties of flesh and details of light in her work, compelling the viewer to study them, giving the sense of invading an extremely private moment.
Cook has exhibited in museums and galleries throughout the U.S. as well as in the Netherlands, Israel, France, and Switzerland. Recently Cook has taken a break from painting to explore sculpture and animation. deuce is her second animation to date.
Die Antwoord – Zef Side, 2009Sean Metelerkamp (b. 1984, Knysna, South Africa; lives in Cape Town, South Africa)
Sean Metelerkamp is a 26-year-old photographer from Cape Town whose music video Zef Side is for the band Die Antwoord, a hip-hop group from Cape Town, South Africa, that formed in 2009. Die Antwoord is Afrikaans for “The Answer.” Their work often includes “zef” elements, a slang term for a South African style which is simultaneously modern and out-of-date. Metelerkamp’s bleached-out, dreamily sinister compositions have won him attention from New York Magazine (where he was voted one of the top 14 music directors to watch worldwide), Shots Magazine,Dazed and Confused, and Another Magazine, among others.
With a witty, laconic manner reminiscent of Andy Warhol (Q: What’s your background? A: At the moment, a wooden cupboard), Meterlerkamp does not reveal much of his personal self. But his video work Zef Side caught the attention of a worldwide audience, including that of Interscope Records, who has now signed the group.
Gardyn, 2010Pogo (b. 1988, Cape Town, South Africa; lives in Perth, Australia)
Pogo (born Nick Bertke) is an internationally renowned electronic musician and VJ from Perth, Western Australia, whose unique music has rapidly become an internet phenomenon. He has attracted a large and devoted following for his work recording small sounds from films and sequencing them to create nostalgic, infectious, and entirely original music. Pogo's discography includes remixes ofAlice In Wonderland, Mary Poppins,Harry Potter, Terminator 2: Judgement Day, Toy Story,Up, and many more.
In just a few months, Pogo has amassed a YouTube footprint of over 14 million views with only 11 videos. More than 50,000 people have subscribed to his channel, making him one of the most popular independent musicians online today. His unique music and videos have lead him to work for Walt Disney, Pixar, Harpo Studios, Honda, and Showtime. While gaining most of his recognition through YouTube, Pogo's work is available freely for download at Last.fm, where his combined discography has been heard over 1,600,000 times.
Pogo is the first-ever VJ to strike a long-term movie remixing deal with a major studio. His first project from Pixar, "Upular," outpaced Pixar's own channel views 2:1, garnering 1.5 million views in less than a month, and earning praise from the Wall Street Journal.
I Met the WalrusJosh Raskin (Director and Animator), James Braithwaite (Drawings), Alex Kurina (Computer illustration), Jerry Levitan (Producer, Story and Voice)
In 1969, a 14-year-old Beatles fanatic named Jerry Levitan (b. 1954, Toronto; lives in Toronto), armed with a reel-to-reel tape deck, snuck into John Lennon's hotel room in Toronto and convinced John to do an interview. Thirty-eight years later, Jerry has produced a film about it. Using the original interview recording as the soundtrack, director Josh Raskin (b. 1980, Toronto; lives in Toronto) has woven a visual narrative that tenderly romances Lennon's every word in a cascading flood of multipronged animation.
Jerry Levitan is the producer of I Met the Walrus. He is a musician, actor, filmmaker, writer, and lawyer living in Toronto. He is the best selling author of his account of meeting John Lennon, also titled, I Met The Walrus. Under the persona Sir Jerry (sir-jerry.com), he has been described as “one of Canada’s most innovative children’s performers” and has produced three critically acclaimed children’s CDs: Bees, Butterflies & Bugs; Sir Jerry’s World; and Sir Jerry Time Machine.
Josh Raskin is the writer/director/animator of I Met the Walrus. He usually makes things by stealing other people's things and making them worse. He also enjoys hamburgers, The Beatles, sleep, girls, bicycles, girls on bicycles, Crown Royal, Super Nintendo, swear words, tea, Biggie Smalls, and lists of things he enjoys. James Braithwaite (b. 1978, Edmonton, Canada; lives in Montreal), who did the drawings in the video, is an animator and illustrator. He graduated from Concordia University, and has published illustrations in The Believer, The Globe and Mail, and The Financial Times, among many others. He has also worked with The Sundance Channel and NFB. Alex Kurina (b. 1981, Calgary; lives in Toronto), who did the computer illustrations, is a designer who works in a range of creative endeavors including graphic design, motion design and installation art. He has done work for a number of commercial clients and agencies.
I Met the Walrus won the 2009 Daytime Emmy in the New Approaches, and was nominated for an Oscar by the Academy of Motion Picture Arts and Sciences in 2008.
Ladybirds' Requieum, 2005–06/2010Akino Kondoh (b. 1980, Chiba Prefecture, Japan; lives in New York)
Akino Kondoh is an artist and animator known for her striking, minimalist compositions, often executed with nothing more than graphite, marker, and a computer. Ladybird’s Requiem is a confluence of many different influences for Kondoh: her artistic family (her father and brother are architects while her mother studied graphic design), museum visits as a child, and childhood play with insects, which helped define her aesthetic; “ladybird” is another term for ladybugs. Kondoh has exhibited internationally, earning funding from Bunka-cho (Japanese Agency for Cultural Affairs), a residency in New York, and the support of jazz musician John Zorn, who has used her art on his album covers. In 2000, Kondoh won the second AX Manga Newcomer's Award; and in 2002, her animation The Evening Traveling, in which girls dance rhythmically to music by Toshiaki Chiku, earned her DIGISTA Awards’ Grand Prix. Kondoh graduated from Tama University with a BA in Graphic Design in 2003.
Le Syndrome du Timide, 2010Pierre-Axel Vuillaume-Prezeau (b. 1986, Nalliers, France; lives in Paris)
Soon after acquiring a law degree, Pierre-Axel Vuillaume-Prézeau entered the cinema studies program at CinéCréatis in Nantes, France, admiring the American directors Mel Brooks; Zucker, Abrahams and Zucker; the Coen Brothers; and Woody Allen. His studies have permitted him to realize short films as school assignments, but also as personal projects, opening doors to festivals in France and abroad. His short film The Menace Comes From Outer Space has been screened in the UK, U.S., Canada, and Argentina. Another, The Incredible Adventures of Stephen D. Levitt & Stephen J. Dubner, earned him recognition on the New York Times's Freakonomics blog.
Luis, 2008Joaquín Cociña, Cristóbal León, and Niles Atallah
A trio of Chilean-born video artists created Luis, the second part of a two-part series called Lucia, Luis y el Lobo. In stop-motion animation the character Luis talks about his life in the forest and his relationship with Lucía. He appears in charcoal on the walls of a room filled with broken objects that constantly shift.
Luis was shot with a digital camera, and has won multiple awards, including the Grand Prix and Audience Award at the Festival Court-Bouillon in France, ASIFA Austria Award and Audience Award at the Vienna Independent Shorts International Film Festival in Austria, the Grand Jury Prize at the Disposable Film Festival in the USA, first prize for Best International Film at the Fantoche International Animation Film Festival in Switzerland, the Grand Prix ‘Wooden Wolf’ prize at the Animated Dreams Animation Film Festival in Estonia, and the Grand Jury Prize for Best Short Film at FIBABC (First Iberoamerican Festival of ABC) in Madrid. The video was supported by FONDART, the National Chilean Arts grant, and has been screened worldwide. The trio exhibits their collaborative works in the Diluvio Gallery online.
Niles Atallah was born in Santiago in 1978 and received his BA in Art from UC-Santa Cruz in 2002, with a focus in photography. Joaquín Cociña was born in 1980 in Concepcion, receiving his BA in Art from Pontificia Universidad Católica de Chile and is now working on an MA in Literature at Universidad de Chile. In addition to his filmmaking, he has worked as an art critic, academic, writer, illustrator, and stage designer, publishing short stories, comics, and criticism. Cristóbal León, born in 1980 in Santiago, received his BA in Design and Art at Pontificia Universidad Católica de Chile in 2004, and now lives in Amsterdam.
Man with a Movie Camera: The Global Remake, 2007–Perry Bard (b. 1944, Quebec City; lives in New York)
Man With a Movie Camera: The Global Remake is a participatory video shot by people around the world who are invited to record images interpreting the original script of Vertov’s Man With A Movie Camera (1929) and upload them to http://dziga.perrybard.net/. Software developed specifically for this project archives, sequences, and streams the submissions as a film. Anyone can upload footage. When the work streams your contribution becomes part of a worldwide montage that is, in Vertov’s terms, the “decoding of life as it is.”
Perry Bard is an artist living in New York. She works individually and collaboratively on interdisciplinary projects for public spaces. She has worked with community groups to address issues of media representation by engineering site-specific public video installations for the Staten Island Ferry Terminal Building in New York and for Market Square in Middlesbrough, UK. Public interventions about the war in Iraq include a mobile truck-side billboard traveling the streets of New York as well as magazine ads and coffee cup sleeves featuring artifacts missing from the Baghdad Museum.
Bard has exhibited video and installations internationally at such venues as the Museum of Modern Art, New York; the Montreal Biennial; Sao Paolo Biennial; Ars Electronica; Toronto International Film Festival; Reina Sofia Museum, Madrid; and Shang Elements Contemporary Art Museum, Beijing, amongst others.
Moonwalk, 2008Martin Kohout (b. 1984, Prague; lives in Berlin)
Martin Kohout is a Czech artist living in Berlin, and currently finishing his studies at the studio of prof. Gregor Schneider at the Universität der Künste Berlin. His original film studies in Prague intersect with his current practice of conceptually oriented works, including appropriations, objects, and scripts for real-life actions, as well as work engaging Internet culture.
Noteboek, 2008Evelien Lohbeck (b. 1983, Rotterdam; lives in Tilburg, Netherlands)
Evelien Lohbeck, of Tilburg, Netherlands, is a graduate of the Academy of Arts, St. Joost (Breda) who is working as a freelance artist.Noteboek, an experimental film that was part of her graduation project in 2008, charts the transformation of the artist’s daybook into a make-believe computer, which plays four shorter films on a “paper” version of YouTube. Playing with illusions, the artist blurs the lines between the real and drawn. The award-winning video was featured at the 2008 Netherlands Online Film Festival.
Post Newtonianism (War Footage/Call of Duty 4 Modern Warfare Footage), 2010Josh Bricker (b. 1980, Torrance, California; lives in New York)
Josh Bricker was born in Torrance, CA, in 1980; at age 18, he served in the U.S. Air Force, guarding nuclear missiles as a member of a Security Forces unit. Through funding from the GI Bill, he gained his BA from the California State University of Channel Islands and his MFA from Parsons in New York.
His art, which ranges from video to found photos to modified toys, comments on warfare and gentrification with palpable fury. Bricker says that his work is an attempt to expose the power structures that dominate our lives, those we witness, take for granted, and participate in (both consciously and subconsciously). Post Newtonianism (War Footage/Call of Duty 4 Modern Warfare Footage), created as part of his masters thesis, juxtaposes a loop of actual war footage with gameplay from Call of Duty 4: Modern Warfare, mixing the in-game audio with a Wikileaks-released video of the U.S. military killing of two Reuters reporters and unarmed civilians. The result blurs the line between fantasy and reality, a bracingly clear comment on American attitudes towards violence.
Scenic Jogging, 2010Jillian Mayer (b. 1984, Florida)
Scenic Jogging shows Mayer running through a cityscape as background images are projected onto urban blight. To describe the video, the artist cites the Red Queen from Through the Looking Glass by Lewis Carroll: "Now, here, you see, it takes all the running you can do, to keep in the same place."
Jillian Mayer is a visual and performing artist residing in Miami, Florida, with her teacup Chihuahua, Shivers. She has exhibited her work across the U.S. and in Tokyo, Munich, Salzburg, and Ekaterinburg, Russia. Her work is part of the permanent collection at Miami's Frost Museum and her photographs have been published in various books and photo fanzines. She is a featured performer with the art band JLEP at L.A.'s Disney Red Cat Theater NOW Fest.
This year, Jillian's experimental musical Mrs. Ms was commissioned by the Miami Light Project and premiered at the Adrienne Arsht Center in Miami as part of the Here and Now Festival. Recently, Jillian launched ROMANTICAL Contemporary Experimental Art survey, a curated collection of short video works released quarterly as a fanzine.
Seaweed, 2010Remi Weekes and Luke White
Tell No One are childhood friends Luke White and Remi Weekes. They spent their youth either filming things, writing stuff, or animating, working individually in rather handsome parts of London Town.
In 2010, however, after feeling creatively stifled and poor, they decided to collaborate on a blog, Tell No One. Tell No One was fashioned so that they could remain in the creative loop, with a simple mantra: Give away everything you know and more will come back to you.
Intending to give a peek into their experimental process, they wanted to upload their ideas onto a blog for all to view. Like an open brainstorm, the blog lets people in on their ongoing ideas, inspirations, and processes, in hopes that it would not only shine a light on them but also generally make the world a better place.
Strindberg and Helium at the BeachEun-Ha Paek (Director, Animator and Artist), Erin Perkins (Writer and Voice of Helium) and James Bewley (Voice of Strindberg)
Strindberg and Helium At the Beach comprises the first episode in several years reuniting the team of animator Eun-Ha Paek, writer Erin Bradley Perkins, and voice actor James Bewley, the latter of whom conceived the Strindberg and Helium series while at Brown University in the mid-90s (Paek attended neighboring RISD). Strindberg and Helium has been mentioned in Entertainment Weekly and the New York Times, which called it a “delicious, affectionate satire” and compared Paek’s drawings to those of Edward Gorey.
Born in Seoul, raised in Iran, Thailand, and Los Angeles, and currently living in Brooklyn, animator and artist Eun-Ha Paek is the visual stylist behind the Strindberg and Helium web series. She is a member of the computer graphics collective Milky Elephant, and her animations have been screened at festivals and venues, as well as on Comedy Central and the Sundance Channel. Writer Erin Bradley Perkins (b. 1977, Duluth, Minnesota; lives in Oakland, California) first began writing comedy as a member of Brown University’s sketch comedy group Out of Bounds. She then moved to San Francisco to work as a cast member and head writer for Killing My Lobster. The voice of Strindberg, James Bewley (b. West Chester, Pennsylvania; lives in New York), has performed with the San Francisco sketch comedy group Killing My Lobster and the Tony Award-winning Theatre de la Jeune Lune, in Minneapolis.
Synthesia, 2009Terri Timely (Corey Creasey and Ian Kibbey)
The work of Terri Timely is the collaboration of two friends who met in 2001 at UC-Berkeley: Ian Kibbey (b. 1980, Berkeley, California; lives in Oakland, California) and Corey Creasey (b. 1979, Long Beach, California; lives in Oakland, California). They began to work together and have since garnered a prolific body of work in music video (St. Vincent, Joanna Newsom, Modest Mouse) and commercials (Nissan, Black and Decker). Synesthesia is a condition in which sounds are associated with tastes, colors, letters, numbers, or even people, and is the basis of this video. The result mingles images in surprising ways. Though the team certainly has the digital format to thank for the success of their work, they often utilize mechanical systems as well: "with mechanical things you can actually see the cleverness of the invention. I think that we like to reveal a little bit of the 'magic trick' in our work," says Creasey.
Taxi III Stand Up and Cry Like a Man, 2007/2010Lisa Byrne (b. 1973, Newry, UK; lives in London)
Lisa Byrne is a London-based photographer and video artist whose work is informed by her childhood in Northern Ireland. Byrne grew up during a period of ethno-political conflict known as the Troubles. Taxi III Stand Up and Cry Like a Man, the third part of her Taxi trilogy of documentary shorts, was recently shown in the Body City exhibition in Dublin. The video features stories of taxi drivers in Northern Ireland discussing their experiences surviving paramilitary attacks during the ’80s and ’90s. To fund the piece she drove taxis for a time in Northern Ireland, capturing footage with a camera attached to the dashboard.
Byrne graduated with an MA in Photography from the Royal College of Art in London in 2007 and has exhibited internationally since 1995. She recently had a solo show at Krakow Photo Month’s Great Expectations: Photography from Great Britain (2010). Major group exhibitions include Elective Perspective, Galeria Arsenal, Bialystok, Poland (2010); Salon Video Art Prize, London (2010); A View from Napoleon’s Nose, KYU Arts Center, Taiwan (2010); On Time, Courtauld Institute of Art, London (2009); Isolated, Golden Thread Gallery, Belfast (2008); and Body City – Video Apartment 20, Docklands, Dublin (2007). Byrne is represented by Golden Thread Gallery, Belfast.
The Huber Experiments, 2010Erik Huber and Matthew Huber
Brothers Matthew and Erik Huber created The Huber Experiments: Volume One at the UpThink Lab studio, an Atlanta-based HD production and post-production company co-founded by Erik. The video features food defying gravity in slow motion captured with custom-built rigs and a catapult. It was filmed with a Phantom HD camera at 960 frames per second.
Matthew studied photography at the Pratt Institute, and has lived in New York City since 1992. He describes his work as simple: “I see the objects I shoot as being complete unto themselves, having their own stories and subtle contexts. My work is about revealing whatever is beautiful, or poignant, or provocative about each object.”
Erik Huber is a native of Atlanta and has worked with film and video for the past decade. In 2007, Erik founded UpThink Lab LLC, specializing in post-production and special effects cinematography. Erik’s projects manipulate time or place through the use of time-lapse photography, high-speed video, and digital compositing.
This Aborted Earth: The Quest Begins, 2010Michael Banowetz and Noah Sodano
This Aborted Earth is a darkly comedic animated epic composed entirely of vintage engravings. It is written, produced, directed, and animated by Michael Banowetz and Noah Sodano, founders of Untimely Films. The video was chosen as an Official Selection at the 2010 LA Comedy Shorts Film Festival.
A veteran filmmaker, Michael Banowetz has earned numerous awards including Emmys, Tellies, Cine Golden Eagles, and Teddys, for over 600 television episodes. He graduated from Columbia University in 1988, where he studied screenwriting and directing under Martin Scorcese and Brian DePalma. Noah Sodano is an award-winning Colorado-based filmmaker and artist. His short film Revenge of the Luddite won honors in the 2004 Flux Film Fest. Noah, who graduated from Colorado State University in 2005, has also exhibited painting, drawing, and sculpture in numerous exhibitions in the U.S., Europe, and the UK.
Wonderland Mafia, 2008Lindsay Scoggins (b. 1985, Gainesville, Flordia; lives in Tampa)
Growing up as an only child in a suburb of Florida, Scoggins frequently turned to her computer for companionship. After receiving seven years of classical music training, she became obsessed with audio’s function in cinema, and her urge to experiment with audial and visual elements is what attracted her to the medium of video. At age fifteen she began learning non-linear video editing and electronic musical composition, and while studying electronic media at the University of South Florida, she began working with video installation and using YouTube as an online gallery. Scoggins says about her work, “As an artist I derive great pleasure from abducting viewers from the harness of their own reality. I’m fascinated with the little moments in film when the sound and imagery perfectly coalesce.”
Wonderland Mafia is meant to illustrate a disjointed amalgamation of the media one encounters in adulthood versus childhood. Juxtaposition of contrasting elements recalls the phenomena of rapid textural encrustation in the world of new media. This marriage of appropriated content, both classical and modern, is intended to activate the viewer's associative memory, inducing personal reflection upon their collective media experience. The video has garnered almost 1.5 million views on YouTube.
Words, 2010Everynone (Will Hoffman, Daniel Mercadante, and Julius Metoyer III)
Everynone is a New York–based production company. They are Will Hoffman, Daniel Mercadante, and Julius Metoyer. Typically, Everynone works with non-actors to capture life as it is. Their work is evidence that the things we see everyday, when carefully framed, can be curiously beautiful.
Plan Your Visit
Solomon R. Guggenheim Museum
1071 Fifth Avenue
(at 89th Street)
New York, NY 10128-0173
Hours & Ticketing
See Plan Your Visit for more information on ticketing, including holiday hours.
Reduced admission until October 8
Students and Seniors (65 years +) with valid ID
Children under 12 Free
Multimedia guides are free with admission.
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