Subway exhibition posters

Subway exhibition posters

Collection Overview

Repository:
Solomon R. Guggenheim Museum Archives.
Creator:
Solomon R. Guggenheim Museum. Marketing Department.
Title:
Subway exhibition posters
Call Number:
A0058
Dates:
1995-2008
Volume:
1.29 cubic ft. (1 box)
Historical Abstract:
The purpose of the Solomon R. Guggenheim Museum Marketing department is to develop and manage marketing programs for the museum. The department targets individual and group visitors in order to support growth in attendance, box office, membership, retail and café sales.
Scope and Content Abstract:
The Subway exhibition posters collection includes 30 posters that span in date from 1995 to 2008. The collection documents the culminating efforts of the Solomon R. Guggenheim Museum's marketing, curatorial, corporate and institutional development departments as well as external agencies to plan, organize, execute and promote exhibitions held at the SRGM and the Guggenheim Museum SoHo. Digital versions of records from this collection can be viewed in the folder list of the collection's online finding aid.
Location:
OS
Language:
Collection is primarily in English.
Arrangement:
Arranged in one chronological sequence by date.
Restrictions:
The collection is unrestricted.
Publication Rights:
Requests for permission to publish material from this collection should be discussed with the Manager of the Library and Archives.
Preferred Citation:
Subway exhibition posters. A0058. Solomon R. Guggenheim Museum Archives, New York, NY.
Subjects:
Art -- 20th century -- Exhibitions.
Art, American--20th century--Marketing.
Museum exhibits.
Solomon R. Guggenheim Museum.
Related Materials:
Exhibition files. A0003. Solomon R. Guggenheim Museum Archives, New York, NY.
Finding aid prepared by Archives Staff in January 2009.

Historical Note

The purpose of the Solomon R. Guggenheim Museum (SRGM) Marketing department is to develop and manage marketing programs for the SRGM. By targeting individual and group visitors, the aim of the department is to support growth in attendance, box office, membership, retail and café sales. The department's Marketing Manager with the support of the Director of Marketing works to maintain close working relationships with media reps, develop strategic marketing plans and budgets, recommend media plans and placement, draft copies of media plans and circulate for approval, oversee internal and external designers as well as agencies producing print and radio ads, and oversee production of marketing materials.

The SGRM subway posters are a marketing material produced for the purpose of advertising exhibitions. The Director of Marketing determines which SRGM exhibitions will receive marketing in this form of advertisement and manages the poster design process. An external design agency executes the final design. SGRM's Design department may also be consulted to review a poster's creative design. The designs are reviewed by the SRGM's exhibition curators, SRGM Corporate and Institutional Development departments and living artists and/or estates. It is within the contractual exhibition agreement whether or not the artist or artist's representative body is responsible for reviewing the design of marketing materials for the exhibition. In general, Guggenheim curatorial staff will liaise between the Marketing department and the artist or artist's representation. The SRGM's Marketing department is responsible for producing the one thousand subway posters per year. These posters are placed in Metropolitan Transit Authority subway lines three times a year and are viewed by approximately 3.6 million riders per day.

Scope and Content Note

The Subway exhibition posters collection includes 30 posters that span in date from 1995-2008. The collection documents the culminating efforts of the Solomon R. Guggenheim Museum's (SRGM) marketing, curatorial, corporate and institutional development departments as well as external agencies to plan, organize, execute and promote exhibitions held at the SRGM and the Guggenheim Museum SoHo. The collection is arranged chronologically by exhibition date. It is important to note that not all New York exhibitions are represented in this collection.

Folder List

BoxFolderTitleDate
5046171Claes Oldenburg: An Anthology 1995
5046171Africa: The Art of a Continent (3 copies)1996
5046171Mediascape (5 copies)1996
5046177Ellsworth Kelly: A Retrospective1996
5046171Bill Viola: Fire, Water, Breath 1997
5046171Art/Fashion 1997
5046171From Dürer to Rauschenberg: A Quintessence of Drawing (3 copies)1997
5046171China: 5000 Years 1998
5046171The Art of the Motorcycle (5 copies)1998
5046177Picasso and the War Years: 1937-19451999
5046177Surrealism: Two Private Eyes, The Nesuhi Ertegun and Daniel Filipacchi Collections (3 copies)1999
5046171Clemente (2 copies)1999
5046171The Worlds of Nam June Paik 2000
50461771900: Art at the Crossroads2000
5046177The Global Guggenheim: Selections from the Extended Collection2001
5046171Frank Gehry: Architect (3 copies)2001
5046177Brazil: Body & Soul2001
5046172Norman Rockwell: Pictures for the American People (5 copies)2001
5046172Moving Pictures (Sam Taylor Wood edition) (5 copies)2002
5046172Moving Pictures (Wolfgang Tillmans edition) (5 copies)2002
5046172Matthew Barney: The Cremaster Cycle (5 copies)2003
5046173From Picasso to Pollock: Classics of Modern Art (5 copies)2003
5046173James Rosenquist: A Retrospective (5 copies)2003
5046173Constantin Brancusi: The Essence of Things (5 copies)2004
5046173The Aztec Empire (5 copies)2004
5046173Singular Forms (Sometimes Repeated): Art from 1951 to the Present (4 copies)2004
5046174The Eye of the Storm: Works in situ by Daniel Buren (5 copies)2005
5046174Robert Mapplethorpe and the Classical Tradition: Photographs and Mannerist Prints (5 copies)2005
5046174RUSSIA! (5 copies)2005
5046175David Smith: A Centennial (5 copies)2006
5046175Zaha Hadid (5 copies)2006
5046175Spanish Painting from El Greco to Picasso: Time, Truth, and History (5 copies)2006
5046175The Shapes of Space (5 copies)2007
5046176Richard Prince: Spiritual America (5 copies)2007
5046176Cai Guo-Qiang: I Want to Believe (5 copies)2008
5046176Louise Bourgeois (5 copies)2008