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Solomon R. Guggenheim Museum
1071 Fifth Avenue
(at 89th Street)
New York, NY 10128-0173
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Holiday & Extended Hours
Sun 10 am–8 pm
Mon 10 am–8 pm*
Tue 10 am–5:45 pm**
Wed 10 am–5:45 pm
Thu CLOSED except for
Dec 27, 10 am–5:45 pm
Fri 10 am–5:45 pm
Sat 10 am–7:45 pm
*Monday, December 24 and 31, 10 am–5:45 pm
**Tuesday, December 25, CLOSED and January 1, 11 am–6 pm
See Plan Your Visit for more information on extended hours.
Admission
Adults $22
Students and Seniors (65 years +) with valid ID $18
Children 12 and under Free
Members Free
Audio Tours
Audio tours are free with admission.
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now's the time (pachacuti), 2009. Graphite, gold leaf, oil stick, dust, hair, watercolor and metallic ink with photomechanical and inkjet printed collage on paper, 50 5/8 x 30 7/8 inches (128.6 x 78.4 cm). Solomon R. Guggenheim Museum, New York,Purchased with funds contributed by the Young Collectors Council 2009.62. © William Cordova
Collaged elements of paper, gold, hair, and dust coalesce among representations of what the artist terms “vernacular architecture”: stacks of vinyl records so high they become columns, supported by speakers acting as pedestals or surrounded by shimmering votive candles. This repurposing of sound and music equipment symbolizes William Cordova’s interest in spoken language, oral history, and cultural memory. Here the accumulation of records parallels that of the stories and words that together build a culture’s history, in this case creating monuments in the name of Pachamama, the Andean goddess who guides and protects the world. The title now’s the time draws inspiration from various sources: Todd Shaw’s tome Now Is the Time! Detroit Black Politics and Grassroots Activism (2009) as well as black artist Jean-Michel Basquiat’s painting Now’s the Time (1985), which itself was based on the titular 1945 Charlie Parker song whose legendary recording session helped usher in bebop, a new phase within jazz, a genre known for improvisation and experimentation. Here, the song is recalled to laud music and creativity as essential in the telling of history.
Carmen Hermo



