Rivane Neuenschwander b. 1967, Belo Horizonte, Brazil
Endless quantity of 65 printed postcards on wood shelves
post cards 4 x 6 inches (10 x 15 cm) each; installation 35 1/2 x 102 1/2 inches (90 x 260) overall
Solomon R. Guggenheim Museum, New York Guggenheim UBS MAP Purchase Fund, 2014
Rivane Neuenschwander. Installation view: Under the Same Sun: Art from Latin America Today, Solomon R. Guggenheim Museum, New York, June 13–October 1, 2014. Photo: Kristopher McKay
The photographs reproduced on the postcards in this work depict locations throughout Brazil—including motels, bars, churches, and stores—that are named after foreign continents, countries, regions, and cities; these include the seemingly incongruous Alaska, Baghdad, China, Jerusalem, Las Vegas, and Tokyo. While postcards typically represent the touristic desire to capture an “authentic” local experience, Rivane Neuenschwander’s images document the artist’s travels throughout Brazil while reflecting the desire of local communities to identify with an increasingly globalized culture.