Rafael Ferrer b. 1933, Santurce, Puerto Rico
overall dimensions variable
Solomon R. Guggenheim Museum, New York Guggenheim UBS MAP Purchase Fund, 2014
Artforhum appeared first in the form of a multicolored neon sign that was shown in the artist’s 1971 solo exhibition at the Whitney Museum of American Art. Since then, he has returned to it as a way to proclaim his discontent with the status of art as a product made by and for an elite. The work reads as a pun on Artforum, the name of the iconic art-industry journal. The resultant word, a contraction and corruption of the provocative question “Art for whom?,” suggests not only that the magazine has routinely ignored art produced outside the European-North American axis, but also invites the viewer to question his or her own cultural position.