Midnight Moment: A Logo for America by Alfredo Jaar

This date has passed. See below for available times for this event. View Calendar

Alfredo Jaar, A Logo for America, 1987, computer animation, 45 sec. Commissioned by the Public Art Fund for the Spectacolor Sign, Times Square, New York, April 1987. Photo courtesy of the artist and Galerie Lelong, New York © Alfredo Jaar

Special Events

Midnight Moment: A Logo for America by Alfredo Jaar

August 1–August 31, 2014
11:57 pm–12 midnight

Every night in August, stop by Times Square to see a reenactment of A Logo for America, Alfredo Jaar's iconic 1987 intervention. Presented by the Times Square Advertising Coalition (TSAC) and Times Square Arts, in collaboration with the Guggenheim Museum, A Logo for America appears on 15 signs and 45 screens in Times Square as part of the Midnight Moment program. Through an apparently contradictory juxtaposition, the work denounces the fact that the word America is routinely but erroneously applied to just one part of the American continent. Originally displayed in 1987, the 2014 reiteration of this intervention points out that, almost 30 years later, the representation of an entire continent is still monopolized by the same, single country.

Midnight Moment is free and open to the public.

Aug 111:57 pm
Aug 211:57 pm
Aug 311:57 pm
Aug 411:57 pm
Aug 511:57 pm
Aug 611:57 pm
Aug 711:57 pm
Aug 811:57 pm
Aug 911:57 pm
Aug 1011:57 pm
Aug 1111:57 pm
Aug 1211:57 pm
Aug 1311:57 pm
Aug 1411:57 pm
Aug 1511:57 pm
Aug 1611:57 pm
Aug 1711:57 pm
Aug 1811:57 pm
Aug 1911:57 pm
Aug 2011:57 pm
Aug 2111:57 pm
Aug 2211:57 pm
Aug 2311:57 pm
Aug 2411:57 pm
Aug 2511:57 pm
Aug 2611:57 pm
Aug 2711:57 pm
Aug 2811:57 pm
Aug 2911:57 pm
Aug 3011:57 pm
Aug 3111:57 pm