The Guggenheim has long been a destination for filming on location. Many creative directors have used our world-famous Frank Lloyd Wright building as a backdrop for their creative vision. We welcome proposals for commercial motion pictures, television programs, and both television and print advertising. Our licensing department will work with your team to assess proposals, plan logistics, and oversee on-site production.
Contact us to make a proposal or find out more:
Telephone: 212 423 3705
Stock photos of our building and our collection are also available for commercial and noncommercial use. See Image Licensing.
The Guggenheim's Licensing Program considers all commercial and editorial proposals in the same manner. Proposals are reviewed by a standing committee of interdepartmental staff who jointly represent the Guggenheim's views on curatorial matters, communications concerns, and legal issues. Approval of a project is dependent on many factors, including the appropriateness of the project’s association with the Guggenheim, scheduling and space restrictions, artwork conservation concerns, and availability of staff and resources.
Fees are determined by a number of factors, including the duration of the shoot, the nature of the project, the scope of distribution, the type of media, and the proposed prominence of the Guggenheim name and/or building image in the end property. Expenses are usually billed separately and generally include (but are not limited to) staffing, insurance, and security costs.
The Guggenheim has standard written agreements that must be executed prior to commencement of a shoot or circulation of an advertisement. The agreements include an express license and warranty for use of the Guggenheim's intellectual property. Credit lines, copyright notices, and trademark notices are typically required and specified, where relevant.
In some instances, particularly when depicting or reproducing modern and contemporary artwork, there may be relevant third-party copyrights or other rights (belonging to an artist, an estate, or an individual) which need to be cleared. The project’s crew will be responsible for clearing all third-party rights, and the Guggenheim may require parties to obtain necessary permissions as a prerequisite to entering into a location shoot or licensing agreement.
Insurance is necessary and expected. All shoots taking place inside a Guggenheim building require a minimum general commercial liability insurance policy (including coverage for bodily injury, property damage, and personal and advertising injury) in the amount of $2,000,000, naming the Solomon R. Guggenheim Foundation as additional insured. Complex exterior shoots may also require insurance.
Exterior shoots that impact the city streets or sidewalks may require a city permit from the appropriate jurisdiction. In New York, permits may be obtained from the Mayor's Office of Film, Theatre & Broadcasting. See nyc.gov/film or call 212 489 6710.
The name "Guggenheim" and the interior and exterior images of the Guggenheim Museum are registered trademarks of the Solomon R. Guggenheim Foundation. They may not be used for commercial purposes without the express permission of the Guggenheim; this includes the use of museum building images that are lawfully obtained from an outside stock house or other source.
Unauthorized use of the name "Guggenheim," images of the Guggenheim Museum building, domain names, exhibition names, artwork, photographs, publications, or other proprietary content is unlawful and will be pursued with appropriate legal action.
Plan Your Visit
Solomon R. Guggenheim Museum
1071 Fifth Avenue
(at 89th Street)
New York, NY 10128-0173
Hours & Ticketing
See Plan Your Visit for more information on ticketing, including holiday hours.
Students and Seniors (65 years +) with valid ID $18
Children under 12 Free
Multimedia guides are free with admission.
A NYC LANDMARK
Learn more about Frank Lloyd Wright's architectural masterpiece.