YouTube Play. A Biennial of Creative Video aims to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Developed in 2010 by YouTube and the Guggenheim Museum in collaboration with HP and Intel, YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. This global online initiative is not a search for what’s “now,” but a search for what’s next.

More than 23,000 videos were submitted for the first iteration of the biennial. A team of Guggenheim curators narrowed the submissions to a shortlist of 125, after which a distinguished jury selected the top 25 videos. The top videos and artists were celebrated at an event at the Guggenheim Museum in New York on October 21, 2010, and the works were shown at the Guggenheim Museums in New York, Bilbao, Berlin, and Venice from October 22 to 24, 2010.

Running in conjunction with YouTube Play, the Take, a blog featuring writing by experts, scholars, and artists from the worlds of film, video, and Internet culture discusses digital content, the history of video art, and online video and its effects on art and life.

Visit youtube.com/play to learn more about the project.