YouTube Play focused on the most exceptional talent working in the ever-expanding realm of online video. Developed in 2010 by YouTube and the Guggenheim Museum in collaboration with HP and Intel, YouTube Play attracted innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget.
More than 23,000 videos were submitted to YouTube Play. A team of Guggenheim curators narrowed the submissions to a shortlist of 125, after which a distinguished jury selected the top 25 videos. The top videos and artists were celebrated at an event at the Guggenheim Museum in New York on October 21, 2010, and the works were shown at the Guggenheim Museums in New York, Bilbao, Berlin, and Venice from October 22 to 24, 2010.
A blog run in conjunction with YouTube Play, The Take, featured experts, scholars, and artists from the worlds of film, video, and Internet culture discussing digital content, the history of video art, and online video and its effects on art and life.
Visit youtube.com/play to learn more about the project.