The graphic identity of the BMW Guggenheim Lab includes an interactive logo created by graphic designers Sulki & Min from Seoul, South Korea. Unlike traditional logos, Sulki & Min’s design will grow and change through audience interaction over the course of the BMW Guggenheim Lab’s first two-year cycle. Just as the BMW Guggenheim Lab will be a space for the exchange of ideas, its logo will become the metaphorical and virtual representation of worldwide interaction with the theme of Confronting Comfort and the larger discourse about cities and urban life.

About Sulki & Min
Sulki & Min is a partnership established in Seoul by Sulki Choi and Min Choi, who met as MFA students at Yale University in 2001. From 2003 until 2005 they were based at the Jan van Eyck Academie in Maastricht, Netherlands, where they participated in a research project for the cultural identity of the city of Leuven, Belgium; designed the academy’s various publications and promotional materials; and, with Tamara Maletic and Dan Michaelson, designed the exhibition Welcome to Fusedspace Database at Stroom Den Haag. Their first solo exhibition, Sulki & Min: Factory 060421-060513, was presented at Gallery Factory, Seoul, in 2006, and received the 2006 Art Award of the Year from the Arts Council Korea. Their second solo exhibition, Sulki & Min: Kimjinhye 080402-080414, was held at Kimjinhye Gallery, Seoul, in 2008.